Nobody's Actually Prioritizing Value in Product

Ant Murphy at TLDR Product dug into a quiet rot in product management: teams say they prioritize value, but the data doesn't back it up. They looked at how product teams actually rank their work—most don't. Instead they ship features, chase shiny objects, and call it strategy.

The problem isn't that people don't care about value. It's that nobody has built the muscle to actually measure it, compare it, and say no to things that look good but don't move the needle. You see it in every corner of the industry. The cousin who runs his side business? He's probably doing this too—shipping what feels urgent instead of what actually matters.

Why this matters for us: when your abuela starts a business or your primo launches a side hustle, the same trap catches them—confusing motion with value, and the hustle becomes a treadmill instead of a ladder.