Marketing's younger talent problem

The Drum is asking what the industry can do to get younger people into marketing. The piece points to a real shift: marketing has gone from a craft people fall into to a tool people use, which changes who stays and who leaves.

The question isn't just headcount. It's who gets to shape the stories audiences see. When the people making marketing decisions look the same — same schools, same networks, same backgrounds — the work starts to look back at itself. La migra app for hiring.

This matters because marketing decides what narratives get funded, what faces we see on billboards, what words get repeated until they stick. When younger voices get pushed out, the stories get narrower. Why this matters for us: The people who control marketing also control how our communities are seen, sold to, and remembered.