The web is becoming more alive, and we're the ones who have to use it

Paul Kinlan's been thinking about how LLMs are reshaping the web, and the core insight is simple: we're not just adding chatbots on top of the web, we're building a new layer on top of it—sort of like how HTTP became the foundation for browsers, LLMs are becoming the foundation for how content gets understood and generated.

That means the web is shifting from static pages toward something more dynamic and conversational. Instead of reading through fixed articles and pages, content can be queried, summarized, and transformed on the fly. The web is becoming less like a library of books and more like a conversation you can jump into at any point.

It also means the gap between humans and machines is shrinking. We've spent decades building the web so humans can read it and machines can crawl it. Now machines are learning to read it like humans, and humans are learning to talk to it like machines. It's not a revolution—it's a layer. But it's a layer that touches everything from search to how we work with information every day.

Why this matters for us: as the web gets smarter, the people who know how to talk to it—how to ask, query, and work with the content—will have an edge over those who just scroll.