Monthly subscriptions — when to offer them
RevenueCat just published a guide on when companies should offer monthly billing. The piece walks through what drives the decision: how often customers use the product, how long the value sticks around, and whether people actually want to keep paying month to month.
The a16z article behind the piece looks at the broader shift — new media companies are testing subscription models as their main revenue engine, not just an add-on. A year in, they're seeing which formats and audiences actually stick to monthly payments and which ones bounce back to one-time purchases.
Why this matters for us: the companies building the tools and platforms we rely on are betting their revenue on our willingness to pay month after month, so how they design those subscriptions affects what we pay and what we keep.
“La gente no quiere pagar por lo que no usa — si un producto no da valor cada mes, nos vamos.”