Why the internet is finally getting boring — and why that's a win

CEM is one of the few web developers who still writes actual blog posts, and his latest one makes a simple argument: the internet is too loud. The posts are too long. The opinions are too sharp. The pages are trying too hard. The fix? Make it boring. Write less. Say what you mean. No opinions unless they cost you something. Let the content stand on its own.

The piece landed because it describes a real shift. The web used to be a place where you'd stumble onto someone's corner — a personal page, a zine, a recipe blog. Now it's mostly content farms, SEO farms, and newsletter operations. The internet isn't disappearing; it's just getting optimized for distribution rather than attention. CEM's take is that a quieter web is a more honest one.

Why this matters for us: la gente are tired of being sold something on every page — a better web means more space for the real stuff, the recipes, the fixes, the things your abuela actually needed.