Ubisoft's fifth brother, Claude Guillemot, dies at 69

Claude Guillemot, one of the five brothers who co-founded Ubisoft, died in a plane crash. He was 69.

The Guillemots were a family operation from the start — five French-Canadian brothers who built Montreal into a gaming hub. They ran Ubisoft together for decades, each carving out different parts of the business while keeping the company family-owned. That kind of brotherhood-run company doesn't last forever. It takes work, and it takes trust.

Claude was the company's longtime chairman, the one who often stepped back to steer the ship rather than steer in the cockpit. His death leaves the remaining four to carry on a company they've shaped since the 1980s.

Why this matters for us: The story of five hermanos building something together and keeping it in the familia — that's the same playbook as any abuelo's bakery, any tío's side business, any family that refuses to sell out.