The web isn't dying. It's just forgotten how to talk to AI

Paul Kinlan, a senior engineer at Google, just published a long, straight-talking post about the state of AI and the web. He's not here to sell you a course. He's here to say the internet is losing its way.

Here's the short version.

The web was built for humans. It was built for reading, for sharing, for building. And then the internet got too big. The search engines got too big. And now the internet is mostly noise.

Then came the LLMs.

And suddenly, the web doesn't know how to talk to them. The AI can't read a webpage. It can't understand the structure. It can't find the thing it's looking for.

So the internet is getting worse. The content is getting worse. The quality is going down. Because the people who are writing for the web now? They're writing for the AI.

And that's a problem.

Because the web is not the AI. The web is for people. And if you write for the AI, you're not writing for people.

Kinlan says the fix is simple. But it's not easy. The web needs to get better at talking to the AI. But it also needs to stay a place for people.

And that's the hard part.

Why this matters for us:
If the web keeps writing for machines, the people who can't afford the tools to navigate the AI age — our abuelas, our tios, our community pages — are going to be left behind.