The vertical video takeover is here

Every platform had its own thing once. YouTube was clips. Instagram, pictures. Facebook, friends. Twitter, news. Now they all do the same thing: short vertical video, stacked on top of each other.

The shift is real. TikTok led it, YouTube and Instagram followed, and the old shapes are gone. We see it every day — the scroll, the hook, the 60 seconds. The content is the same across feeds; only the app chrome differs.

For the comunidad, this means the work is simpler and the rules are tighter. One kind of video. One way to make it. One algorithm to learn. The creators who figured out the hook and the cut are the ones getting the views.

Why this matters for us: la gente is already watching vertical video — the question is whether we build it or just consume it.