The secret to a good explainer is boring words

A recent post on the subject — one of those that's been circulating in the AI writing circles — argues that the best explainers use plain words. Not clever ones. Not the ones that sound smart. The ones that do the job.

The rule is simple: if a 12-year-old would understand it, you're doing it right. If the reader has to reread a sentence because it's dressed up in jargon, you've lost them. The post calls out the difference between writing that sounds authoritative and writing that actually communicates — and the latter is usually the dumber one.

This is one of those pieces that landed in the aiexplainerworthy bucket because it's about the craft of explaining things clearly. It's not about a specific tool or vendor. It's about how to write for people who are busy and sharp and don't have time to decode your prose. The kind of thing that belongs in the news feed rather than the product page.

Why this matters for us: when we write about the tools la gente actually uses — la migra app, the remittance services, the small-business tools — the words need to be as plain as the work they describe, not dressed up like a Silicon Valley pitch deck.