The feed is widening — and it’s getting weirder

Google is tracking over 51,000 AI overview events and the search results are drifting from the old feed pattern. Platforms are broadening what they show, and the results look different than they did a year ago.

That widening is the quiet story behind a lot of the noise right now. Search engines are no longer just ranking blue links — they’re surfacing answers, images, reviews, and snippets all at once. The feed isn’t broken, it’s just wider than anyone planned for.

Why this matters for us: if you’re running a small shop or a side hustle, the way people find you is changing in ways the old playbooks don’t cover.