Taste is a skill, not a gift

Ravi Mehta says taste isn't some mystical talent you're born with — it's the thing you develop by reading a lot, watching a lot, and noticing what actually lands. The writers and editors with the sharpest judgment are the ones who've spent years absorbing the good and the bad. You can't shortcut that.

The piece lands right now because LLMs have made this distinction suddenly urgent. A model can draft a hundred variants in a minute. What separates the usable from the forgettable is human taste — the eye that knows which one is worth keeping. The people who've built that judgment over years are the ones steering the output, not the ones typing the prompt.

Why this matters for us:
La gente who spend years honing their eye — writers, editors, anyone who's learned to read the room — are the ones who'll still matter when the machines do the grunt work.