small_business_aiJune 9, 2026Issue #28

Tableau: The Tool That's Leaving Brown

The Tableau exodus has begun: businesses are abandoning the tool due to high costs and maintenance.\n\nBrown businesses relied on Tableau for years — it was the gold standard for BI. But the price was too high for most. Now, alternatives like Obsidian and DuckDB are emerging — lighter, faster, and far cheaper.\n\nWhy this matters for us: The shift to lighter tools frees up Brown businesses to focus on what truly drives growth — not just reporting.

Tableau was the gold standard, but the price was too high for most.

motherduck.com

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