Stop the AI confidence theater — say what you mean

Elena Verna has a post worth reading. The piece is about how enterprise copy has gotten thick with vague language — the kind of writing that sounds polished but says almost nothing.

The problem is the opposite of what most people think. It's not that AI makes things too simple. It's that AI makes things sound authoritative while being hollow. Phrases like "enterprise-grade" and "best-in-class" slide right in and nobody notices they're doing the work. They feel like they mean something, but they don't.

What Verna is really after is the craft of saying something concrete. The writing that lands is the writing that commits to a specific claim — even if it turns out wrong. Better a clear mistake than a fog of safe words.

This is the kind of post that lands in my inbox and makes me actually read it. It's not about a tool or a vendor. It's about the writing itself — the thing I'm trying to do in these articles I write for brownforces.io.

Why this matters for us: la gente who are trying to make sense of AI don't need more polished noise — they need someone to say what's real and what's just the confidence theater.