Stop the ai confidence theater on LinkedIn

Diandra Escobar is calling out the LinkedIn performance art where everyone sounds like they've been using AI for years — and the copy is starting to show the seams.

Her point is simple and sharp: the posts that sound confident but say nothing are the ones that signal the writer's field is full of people performing expertise rather than doing it. The confidence is theater. The substance is thin. When the copy starts to sound like the same template with different nouns, that's the tell.

This is a useful filter. If you're writing about AI for a Brown audience and you find yourself saying the same things as every other voice — "the future is here," "transform your workflow" — you're probably doing the theater. The fix is to say one concrete thing and say it plainly.

Why this matters for us: a lot of the AI noise is just people pretending to know what they're talking about — la misma cosa, different font. If we cut through that, the real signal gets louder for la gente who actually need it.