Short-form video is eating PMM jobs — here’s how to hold the pen

The marketing world is rewriting its own playbook, and short-form video is the eraser. Chris Long’s LinkedIn post flags a directory of ramp rates — a way to track how fast teams are growing — but the real story is simpler: the role of Product Marketing Manager is being reshaped by the demand for bite-sized video content.

The post doesn’t offer a how-to. It points to a directory of ramp rates, a tool for measuring growth velocity. But the context is clear. Companies are hiring, firing, and reshaping PMM teams around the ability to produce short-form video content at scale.

TLDR Marketing’s Dan picks this up, noting the directory as a signal. The directory exists. The post exists. The trend is real. The problem is that the article doesn’t tell you what to do. It tells you what’s happening.

The writer’s angle is practical: if your job is being rewritten, you need to hold the pen. That means understanding the craft of short-form video — hooks, pacing, retention, storytelling in 15 seconds. It means treating video not as a bonus skill, but as the core deliverable.

The directory of ramp rates is a side note. The real story is the shift in expectations. PMMs are no longer just writing briefs and managing launches. They’re scripting, editing, posting, and iterating on video content daily.

This isn’t a crisis. It’s a rewrite. The people who adapt will keep their jobs. The rest will watch their titles change.

Why this matters for us: If you’re in marketing, in a startup, or in a team that’s trying to grow fast, short-form video isn’t optional — it’s the new baseline for how you communicate with customers, investors, and your own team.