Nvidia starts letting startups keep a cut of their own sales

Nvidia is rolling out a new program at Computex where startups using its GPUs get revenue-sharing deals — a slice of the sales they make on the Nvidia store. The company is pushing its hardware into the hands of younger companies that can't afford the big enterprise contracts but still build real products on top of its chips.

The move is a play for more of the GPU market. Nvidia dominates data centers, but the smaller players are where the next wave of demand comes from — especially as AI tools spread beyond the hyperscalers. By giving startups a stake in their own sales, Nvidia keeps them buying its chips instead of drifting toward AMD or the custom silicon that big companies are now designing themselves.

Why this matters for us: startups are the kind of hustle businesses that keep the community afloat — shops, services, makers — and when Nvidia funds them, it's money flowing down into the real economy, not just another tech subsidy.