Midjourney buys Co-Star, the astrology app you can't escape

Midjourney — the image lab that started as a Discord bot and grew into a real company — has acquired Co-Star. The deal is not announced with fanfare, but it's a signal about where AI is heading.

Co-Star is the astrology app that tells you your daily horoscope, your moon phase, your vibes. It's the kind of app la gente actually uses — it shows up on the lock screen, the widgets, the group chats. Midjourney is now in charge of both image generation and horoscope generation.

This is part of the broader pattern: AI companies are buying up the apps that already have users, not building new ones from scratch. Midjourney has been expanding beyond images and video into other creative work. Co-Star is a small piece of that expansion — but it's a useful one. It reminds the market that AI isn't just for devs. It's for the auntie who checks her horoscope every morning.

Why this matters for us: the apps we already love and use — the ones that feel like they belong to the comunidad, not Silicon Valley — are getting bought by AI companies. When they do, we should pay attention to what gets preserved and what gets turned into a feature. The horoscope apps that survive are the ones that keep their voice; the ones that don't become widgets on a dashboard, and nobody notices.