Google Search Didn't Die. ChatGPT Tried and Failed

Google Search was supposed to be dead. OpenAI's ChatGPT launched with a lot of noise — it was going to replace search, swallow the internet, eat lunch. Instead, Google is still the default for billions of people.

The real story isn't that ChatGPT flopped. It's that Google figured out how to integrate AI into search without breaking what works. Users still type into a box. They still click links. They still get what they need without having to retrain their brains.

This matters because the big tech predictions always sound more dramatic than they are. The companies that last aren't the ones with the flashiest demos. They're the ones that keep doing the thing people actually use.

Why this matters for us: when Silicon Valley says "search is dead," la gente still types into Google and gets what they need — the hype dies faster than the habit.