Google is quietly burying listicles

Google is down-ranking thin listicle posts across its search results. The move targets pages that exist to squeeze clicks rather than help someone actually figure something out.

The signal hits a familiar pattern: the SEO mill that churns out 30 ways to save $200 on toothpaste, 50 best snacks for road trips, 100 viral recipes. These pages get traffic, they make ad money, and they're the kind of content Google now wants to push further back.

Why this matters for us:
Google is telling the content mills to stop, and the people who've been betting on SEO tricks are about to watch their traffic drop.