Google is now surfacing TikTok and YouTube videos in search

Google is rolling out a new Search feature that pulls social videos—primarily TikTok, YouTube, and other video platforms—directly into organic results. The change shows up in Search Console under a new report, letting webmasters see how much traffic these embedded videos are sending. It's a clean, measurable shift: the platform is treating short-form video the same way it treats links, blog posts, and images.

The move makes sense. People don't browse Google for text anymore. They want the five-second clip, the demo, the tutorial. If TikTok has the answer, Google will show it—no click to an app required. For creators, this is free distribution. For sites that used to own the snippet, it's competition from a platform you can't optimize.

Search Console now tracks the new placement so you can see the traffic split between traditional results and the video block. That's the first real signal we'll get about how much of our audience is shifting away from text search toward video-first answers.

Why this matters for us: if the people in our comunidad find tutorials and how-tos on TikTok instead of Google, the sites that serve us lose visibility—and the small businesses we rely on lose the traffic that keeps them open.