Fujifilm’s X Half camera gets a $300 price cut, now $549

Fujifilm just made its X Half digital camera more accessible with a $300 price drop. Originally $850, you can now grab it for $549 through June 28th. This isn’t your tíos’ camera—it’s designed to feel like a half-frame film camera, perfect for capturing 18-megapixel photos with customizable styles, film simulations, and even digital diptychs with date stamps.

It’s simple, fun, and built for quick, scrappy shots. But it’s not for pros: no RAW images, no hot shoe, no electronic viewfinder.

Why this matters for us: A unique, affordable camera that lets us capture memories without breaking the bank.