Fox buys Roku for $22B to push streaming ads forward

Fox is buying Roku for $22 billion. The deal gives Fox a direct line into one of the largest streaming audiences in the country, with Roku's advertising business growing fast.

The streaming ad market has been heating up. Netflix, Amazon, Disney — they've all been building ad-supported tiers and trying to pull dollars away from traditional cable. Fox's move is a bet that ad money will keep flowing into streaming faster than anyone expected.

Why this matters for us: The people watching streaming at home — the Brown families, the Black families, the working folks who cut the cord years ago — are the ones advertisers want. If Fox and Roku keep growing, the ads we see on our screens will come from companies trying to reach us directly.