Ethan Thornton is doing everything at once

Ethan Thornton is juggling a lot right now — and that's the whole story. The TechCrunch profile tracks how he's trying to build multiple things at the same time, which means fewer deep dives into any single project and more moving parts to keep track of.

Mach, the company at the center of the piece, is going its own way from competitors. While other players in the space are converging on similar approaches, Mach is carving out something different. That divergence matters because it shows there's still room for companies to stand apart instead of chasing the same playbook.

Doing everything at once isn't a flaw — it's a choice. Thornton's going for breadth where others are going for depth. That's the tradeoff: more ground covered, less time spent in any one place.

Why this matters for us: