ChatGPT and Google are killing the link — traffic is bleeding

ChatGPT stopped including links to sources, and Google Search now shows them much more sparingly. The result is the same: people read the answer without following the source. Sites that lived off traffic from those recommendations started bleeding.

What's changing is the distribution model. Previously, search engines and chatbots acted as free distributors — they sent people from the question to the article, and the article gained page views. Now, the question is consumed within the window itself. The click is no longer automatic. Publishers keep the content but lose the reach.

It's not a bug; it's the logical path for these products. Users want quick answers, not a list of links. Chatbots and search engines prioritize that experience. For sites that depend on organic traffic, the consequence is direct: fewer visits, less ad revenue, less incentive to publish.

Why this matters for us: la gente que escribe, hace blogs, o maneja un negocio local — la migra del tráfico que venía de Google — ya no puede confiar en ese grifo. Hay que construir audiencia directa: lista de correo, redes, comunidad.