Base44, the vibe coding platform, launches its own model

Wix bought Base44 last year. Now they're rolling out a model of their own, with the idea that it'll eventually beat the big frontier models.

The move is a defensive one. AI startups are trying to build moats — anything to keep them from being swallowed by the giants. A proprietary model is one way to do it.

Base44 is a vibe coding platform, meaning it lets you build apps by describing what you want rather than writing code by hand. The model is trained to understand that kind of natural language intent. Wix is betting the play is that the more you use it, the better it gets at what you're asking.

No one knows yet whether this is the real deal or just another AI wrapper. The industry is full of those. But if the model actually works and the team keeps iterating, it's a meaningful shot at independence.

Why this matters for us: for the abuelos and the abuelas who finally want a website — for the small shop, the bodega, the side hustle — a tool that lets you describe what you need without wrestling with code is the kind of win that sticks.