Apple cuts hundreds from Siri and Vision Pro teams

Apple told employees that certain roles are on the chopping block as it pivots away from projects like Siri and Vision Pro. The company admitted the layoffs directly rather than hiding them behind restructuring language.

Siri has been a problem for years — people ask it questions, it gives the wrong answer, and Apple keeps promising fixes that never land. Vision Pro is the opposite: gorgeous hardware, $3,500 price tag, and a user base that never grew past early adopters. Cutting both at the same time signals Apple is finally admitting these weren't the future it bet on.

The company is shifting headcount toward what it thinks actually moves the needle — likely the Apple Intelligence push and the Vision Pro's successor, the Vision Air, which is supposed to be lighter and cheaper. The cuts affect engineers across multiple teams, which means projects are getting consolidated and people are getting moved or let go.

Why this matters for us: Apple is the biggest tech employer in the Bay Area and cuts like this ripple through the whole ecosystem — the contractors, the repair shops, the small businesses that built apps for Vision Pro, and the folks who were hoping Siri might finally be useful for their families.