Apple cuts 200+ on Vision Pro and Siri teams
Apple is laying off more than 200 workers across the Vision Pro and Siri teams, Bloomberg reports. The Vision Pro gaming team is being largely shut down, and the immersive content crew is being reduced. The cuts are real — these aren't reorgs, they're headcounts going home.
The headset launched in early 2024 as Apple's big bet on spatial computing at $3,499. It never sold in volume. Now the company is pulling back on both the hardware and the software around it, while simultaneously reshaping Siri. The statement to Bloomberg says they're "evolving our business" and making new roles, but the direction is clear: Apple is walking back the spatial computing thesis and tightening up on the AI efforts that were supposed to carry the next decade.
Why this matters for us: when a company like Apple folds teams this big, the developers and designers who got pushed out are often the ones who end up building the next wave of products — including the tools we'll all be using in a year.
“The Vision Pro gaming team is being largely shut down. The headset at $3,499 never sold in volume. Now Apple is walking back the whole spatial computing thesis.”