Anthropic's SEO play is rewriting the rules

Anthropic is building an army of AI-generated pages that are already outranking human-written content on Google. Instead of hiring content teams to write articles by hand, they're using programmatic SEO — creating thousands of pages automatically, each one optimized for specific search queries.

The result is pages that look like they were written by people, but they're actually being generated at scale. The 19-year-old you'll be replaced by isn't some tech prodigy with a big idea. It's the AI that can churn out the same quality content as a seasoned writer, but without the coffee breaks.

Why this matters for us: La gente que trabaja con contenido, desde freelancers hasta pequeñas editoriales, está viendo cómo las reglas del juego cambian bajo sus pies.