Alex Ellis is betting big on Loops

Alex Ellis is writing a new post on his blog arguing that Loops—the product he's been building—is the play of the moment. He's been thinking about Loops for a while now, so this isn't a sudden revelation. It's a steady accumulation of conviction.

Loops is what happens when someone who actually builds things decides to build their own solution instead of patching together someone else's tools. That's the kind of thing that catches fire when the alternatives keep getting more expensive and more complicated.

Why this matters for us: when a builder like Alex starts calling the shot, the tools shift, and so does who gets to compete on their own terms.