AI tools are rewriting the beauty industry's playbook

AI is moving past the hype cycle and into actual work. McKinsey's latest state-of-beauty report maps how consumer packaged goods brands are using new tools to reshape content, product development, and customer engagement. Meanwhile, industry voices on LinkedIn are flagging the same shift: the people who once spent weeks rewriting brand messaging are now watching AI do it in hours.

Peter Weinberg's post on LinkedIn frames it plainly: good news and bad news. The good news is the technology is real and it's useful. The bad news is the adoption curve is steeper than most brands expected. Zayd Syed's note about rewriting a homepage 24 times captures the practical reality — AI isn't just generating copy, it's iterating on it at a pace that changes how teams work.

The beauty and consumer goods space has always been a canary in the coal mine for content-driven industries. If AI is reshaping how brands create, test, and scale their messaging here, it's likely moving through other sectors next.

Why this matters for us: the same tools are coming for the content, marketing, and creative work that Brown and Black professionals do every day.