AI is oil, not god — and that's a relief

A writer at Not Boring — the newsletter that actually cuts through the noise — makes the case that AI is oil, not god. A bit of a mouthful, but the idea is straightforward: oil is useful because it powers things. It burns in engines, heats homes, moves trucks. You don't pray to it; you use it. God, on the other hand, is the thing you worship and explain.

The piece argues that the industry has been treating AI like it's divine — a miracle that will transform everything by itself — when it's more like infrastructure. Oil doesn't care how many people talk about it. It just works in the right engine. And if you're building something for la comunidad, you want the thing that works, not the thing that gets the most press.

This is the kind of thinking that lands with people who have actually shipped products and seen the hype cycle eat their lunch. Oil is oil whether you're in Coachella or Palo Alto.

Why this matters for us: Brown Forces is already building with AI as the engine, not the altar — and this confirms the approach we're taking.